Market your corporate or brand anniversary because it demonstrates how your history has given you strength and expertise achievable only over time.
If you want further evidence, take a look at the company you keep when you market using your upcoming corporate or brand milestone.
Food Chopper
Some recently promoted milestones
When American Business Media celebrated its 100th anniversary at a gala, its video highlighted the role of business media in American industry. Aloe Up sun and skincare products celebrated being green for all 25 years of its company's history.
Singer Carole King was the featured entertainment at a party to celebrate the 50th anniversary of the introduction of Kikkoman Soy Sauce to America, and the impact that Kikkoman has made to the international exchange of food culture.
The Greater New York Division of The Salvation Army launched an extensive marketing communications program to celebrate 125 years of service to the people of metro New York. The celebration included huge building banners and illuminating the lights of the Empire State Building with the Salvation Army colors during major donor events.
International tour operator, Collette Vacations, celebrated "Fulfilling Dreams Since 1918!" by establishing a foundation to improve the lives of children worldwide. Over 25% of its employees pledged to participate and customers have the ability to visit program sites in their travels.
The Golub family, owner of The Price Chopper, notes that it is "excited about our 75th anniversary because it gives us an opportunity to share with our customers, associates and community the enthusiasm we have for our business and its future."
There is no magic date
You don't have to celebrate just multiples of 25. Choosing to use an "off-year anniversary", the University of Rhode Island Alumni Association, knowing that involved alumni are more likely to be contributing alumni, used the 85th anniversary of its founding to survey its graduates and create over 110 meaningful and fun programs which are driving up support levels to all-time highs.
Twenty years of history was deemed a solid reason by Domestications to create a marketing presence offering "20 percent savings on our 20 top picks." Southwest Airlines offered a number of special fares, including one-way, to celebrate its 33rd birthday.
Additionally, a brand milestone was tied in with a corporate milestone when Ford, celebrating its 100th anniversary, also celebrated the 40th anniversary of one of its most popular brands, the Mustang.
Yankee Candle celebrated its 20th anniversary. Hispanic celebrity, Christina, celebrated 15 years in television. The list goes on and on, and the opportunities are unlimited.
It's clear - using a corporate or brand anniversary to market your organization makes very good sense. So, market your corporate or brand anniversary because your anniversary can be a powerful marketing tool, whether it's your 33rd or your 25th.
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Black & Decker HC306 1-1/2-Cup One-Touch Electric Chopper Feature
- 70-watt food chopper for chopping, mincing, dicing, and more
- Stay-sharp bi-level curved blade ensures precision cutting
- Durable 1-1/2-cup bowl; large one-touch button with pulse control
- Safety-lock lid for secure operation; dishwasher-safe bowl, blade, and lid
- Measures 12-1/4 by 9 by 9-3/5 inches
Black & Decker HC306 1-1/2-Cup One-Touch Electric Chopper Overview
You'll use this handy 1-1/2 cup, 70 watt chopper to quickly chop onions without shedding a tear, as well as for chopping many other recipe ingredients. With one speed and pulse and a safety lock, the bi-level stainless steel blade makes quick work of each task. The parts are dishwasher safe for easy clean-up.SAVE NOW on the special offers below!
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